Founder · Builder · Writer · Surfer
Jay
Sueno
I build wellness businesses and the software that runs them, from a surf island in the southern Philippines.
Profile
Jay Sueno is the founder of Vultun Inc. and a co-founder of Feral Pilates and MamaP, building a wellness ecosystem on Siargao, an island in the southern Philippines.
He grew up on the coast of California, studied at the University of Washington, and earned a certificate in data science and analytics from UC San Diego. Before Vultun, he worked at Patagonia and Amazon and consulted for Badger Balm. Today he writes, surfs, raises a family, and builds the AI-augmented systems that run a ten-unit wellness group.
Now
What I'm building this season
- 01
Physician-led IV therapy and aesthetics with visiting doctors.
- 02
Core to Surf retreat 13 to 15 November.
- 03
Writing The Long Paddle twice a month.
Portfolio
Projects
Built at the intersection of wellness, technology, and island life.
Vultun Wellness
A ten-service wellness group in Siargao: massage, Pilates, biohacking, IV therapy, surf, villa, and cafe. 12,000+ customers served since 2020.
BizPortal
The operations brain I built for the Vultun group: a real general-ledger accounting system, a self-learning AI assistant, and live dashboards for financials, payroll, and end-of-day across every business unit.
Siargao Water
Independent, pre-drill groundwater surveys using US-developed seismoelectric technology: depth, indicative yield, and saltwater risk before you drill, so you drill once.
Feral Pilates
Siargao's only licensed Physical Therapist and Stott-certified Pilates studio. Reformer and mat classes with clinical intelligence underneath.
Vultun Biometrics
A health-tracking app for the Vultun ecosystem, turning wearables and lab data into personalized, measurable wellness protocols. In development.
Siargao Retreats
Curated, science-backed wellness retreats on Siargao: the booking and content platform for immersive multi-day programs. In progress.
Essays & notes
Writing
Essays on building, wellness, technology, and island life.
- 01 A Prayer for Ember
- 02 The Spear and the Net
- 03 Always Be Ready: Life in Siargao
- 04 Let's Begin Again
Beyond the work
The other threads
The work is one thread. These are the others I keep pulling on.
- 01
Surfing
The ocean is the teacher. Cold water, clean lines, and the humility of getting held down.
- 02
Poetry
Warrior poet. Words are spells, so I try to choose them carefully.
- 03
Art
Line, form, and the sacred geometry that runs through everything I make.
- 04
Fatherhood & Partnership
A daughter, and a partnership with Allegra that anchors the whole build.
- 05
Agentic AI
Building AI agents that run a real business: operations, books, and analysis, one repo at a time.
- 06
Data & Analysis
A data-science habit of mind. Measure it, model it, then trust what the numbers say.
- 07
Entrepreneurship
Ten business units from zero, on an island most people can't find on a map.
- 08
Environmentalism
Groundwater you can drink, oceans worth surfing, a business that gives more than it takes.
- 09
Psychology
Wellness starts in the mind. The work is as much about resilience as it is about the body.
The seed is spiritual. The container is science.
I believe the best wellness businesses are built where ancient practice meets modern evidence. Hilot and data. Sound healing and clinical research. Reformer Pilates and physical therapy. Intuition trained by rigor.
As heard / As seen
Conversations & channels
A conversation or two, and the places I keep notes.
Say hello
Connect
Consulting · Speaking
Work With Me
Consulting on wellness business strategy, AI-powered operations, and building in Southeast Asia. Limited availability.
Visit Vultun Wellness